Marketing Business Program | Business World Blog: Street Smart ...

There are several ways to market apprenticeship programs, all of which can be easily planned with a little brainstorming.

E-zine and E-mail Advertising

Seek out list owners or e-zines whose subscribers would be perfect prospects to purchase your apprenticeship program. Six months in advance of the start date, give the list owners and e-zine publishers prewritten articles and e-mails to send.*

Direct those who respond to these e-mails to your Web site for more information, and be sure to put together a shopping cart page so that people can register online.

Direct Mail

Direct mail is still the most effective tool for marketing high-priced apprenticeship programs. And whether you use direct mail to generate leads to whom you later send an elaborate package, or whether you use the direct-mail piece itself to close the sale, you can put lots more information about your program?s content and benefit in a written direct-mail letter than you can in an e-mail or even on a Web page.

Display Advertisements in Magazines

Running ads in magazines is an ideal lead-generating strategy because just one registration will often more than cover the cost of the ad. However, be aware that most magazines also reach thousands of people who will never be good prospects for you. It?s best to run only in magazines that you?re certain are read by qualified prospects. Trade magazines are ideal for this. General consumer publications are not.

Preview Teleseminars

Teleseminars are a favored strategy simply because they are so effective. Today, teleseminars are used to sell all kinds of programs, but they are especially effective in selling business how-to and apprenticeship programs because they can be targeted to prospects in specific industries.?

To get people on the call, use an e-mail or a postcard with enticing copy about what they can expect to learn from you.

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This entry was posted on November 21, 2012, 10:11 am and is filed under Marketing, Promotion. You can follow any responses to this entry through RSS 2.0. You can leave a response, or trackback from your own site.

Source: http://www.boysontrial.com/2012/11/marketing-business-program/

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