PS4 pre-orders placed after Monday will not likely be fulfilled on release day, due to intense demand for the next-generation console, Sony has informed retail partners.
Retail sources have confirmed to CVG that PS4 pre-orders must be placed "before next week" in order to guarantee a system on launch date. That effectively gives consumers an August 5 deadline.
Pre-orders can still be placed thereafter, but may not result in a system on the day of release, as demand is expected to significantly outstrip supply. The deadline will be imposed across the UK, and likely Europe, but circumstances may be different across the US and Japan.
However, retail outlets have also been promised additional units for general sale on day one - meaning those who do not pre-order will still have a chance of buying the system on release day.
A spokesperson for Sony has declined to comment.
Prev NextAnalysts have already issued warnings about PS4 and Xbox One release day supplies.
"It is more likely than not that there will be initial shortages," said Robert W. Baird analyst Colin Sebastian.
Microsoft has confirmed an Xbox One release date of November 2013. It will go head-to-head with the PS4 release, which is set for a vague 'holiday 2013' launch.
In June, PlayStation America chief Jack Tretton warned that demand would outstrip supply.
""I certainly think, given the technology that we're offering, given the software line-up, given the price point we have, that we'll have consumers interested in excess of what we're able to manufacture."
Microsoft recently claimed that Xbox One pre-orders are "trending higher" than that of Xbox 360 during its respective pre-launch period.
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